Publications, Events & Partners

Berlin Data Leader

In the pursuit of supercharged growth, Customer Data Platforms (CDPs) emerge as the ultimate game-changer. 🌟 However, the path to success in this race often encounters bumps when it comes to collaboration between marketing and data teams. 🛤️

Join Matt Lewis from RudderStack and Elizabeth Press from D3M Labs, together with Monika Vo, Head of Marketing, and Matt Mitchell, Data & Analytics Leader, to discuss how data and marketing can come together.

See the full conversation:

Have you ever wondered what it is like to be a Head of Data? Mafalda Johannsen from Wonderway talked with Elizabeth Press from D3M LabsVladimir Lagutinskiy and Igor Mazor about their daily work lives.

Here is the Link to the full conversation:

Why have businesses been losing so much money on data? Lack of human-centricity, lack of business sense on many levels are two main root causes. Sam Knowles from Data Malarkey talked with Elizabeth Press from D3M Labs about what we can do better to realize the potential of data.

Link to the interview on YouTube

“Data Malarkey – the podcast about using data smarter”. Every fortnight on Apple (, Spotify (, and Google podcasts (

„Am I adding value? Am I relevant, or is data a silo unto itself?“ Are THE key questions the data industry should be asking.

David Bloxham, CEO of GCS Recruitment Specialists and Elizabeth Press from D3M Labs chatted about getting more value out of data, growing D3M Labs as a data blog and a data community, as well as other key topics in data. Thanks Betty Lu for making this happen.

Some topics covered:
– Improving financial ROI on data: Both the benefit and cost side of the equation.
– What running a data blog looks like behind the scenes.
– Data privacy and information security as part of a maturing data industry.
– Social impact of over-hiring, especially for newcomers to the Berlin Tech ecosystem.
– Vendor management culture should become more long-term and strategic, away from short-sighted purchasing of the favorite tool of the moment.
– Will ChatGPT bring about a revolution on the scale of the Gutenberg printing press? ( Thanks David Bloxham and Betty Lu for the historical analogy).

Listen to the FULL episode:
📺 Youtube –
🎧 Podcast –

Izza Zulkifli from THRYVE talked with me about my career and data blogging for the latest episode of TechXpert TV.

Check out the YouTube video here – 

Some main points:
– D3M Labs is a community about getting value out of data. Getting a higher ROI out of data will create opportunities and financial stability for data professionals, as well as for companies.
– There are not a lot of female data bloggers out there. One reason for the dearth of women blogging about data is that even if women live in a free society that promotes gender equality, women might not want to be perceived as aggressive and pushy by being outspoken on social media. Too bad, because there are lots of women with great ideas about data.
– How you use technology, speed of innovation are two key elements of competitive uses of technology.

Data Mesh – How to prevent it from turning into a money draining mess – A podcast

 Elizabeth Press  Februar 16, 2023  Leave a Commenton Data Mesh – How to prevent it from turning into a money draining mess – A podcast  


Elizabeth PressD3M Labs 

Vincenzo PorpigliaP + L Data Recruitment

You can listen to the podcast on Spotify here

Live event with Elizabeth Press and Peter Schroeter from Harnham

Are Data leaders not talking enough about how to use data to generate a strategic advantage, profits, cashflows and a higher valuation that links concretely to data?

Data is a top point in almost every C-Suite agenda, however, most companies are far from being fully data-driven. Lots of investments are being made in cloud technology or analytical headcount however, not enough focus is being put on actual value added to the business, long-term data quality, governance and integrated solutions end-to-end – how are organizations dealing with this?

Join Harnham’s Peter Schroeter and D3M Lab’s Elizabeth Press, for a LinkedIn LIVE focused on the connection between data and money.

D3M Labs‘ first LinkedIn Live event.

How do you build your company’s first data team? Joing us on Dec 1st, 2pm CET, 8am EST to hear what an economist and a computer scientiest have to say. From first hire to how much it costs, Elizabeth Press from D3M Labs and Irina Ioana Brudaru will present learnings from their own experiences, as well as greenfield veterans who walked the walk.

Rework Enterprise AI Summit in Berlin

After a decade of hype, why is operationalizing AI on an industrial scale and bringing AI-innovation to market so hard? It’s time to move beyond artisanal AI and treat AI like the product it is. Listen to my podcast with RE•WORK on Women in AI. „Beyond the algorithm: The realities of operationalising AI.“

 Here are the links:

I hosted a panel discussion on „What is the future of AI Adoption?“ together with Balavivek Sivanantham, Technical Lead/Machine Learning Engineer at Bayer and Asma Zgolli, Machine Learning Engineer at Centa AG


Data strategy creates the most value when it is part of the corporate strategy. How can a data team work in partnership with stakeholders to build a data roadmap that brings development to the data professionals and commercial success to the company?

Thanks Matt Brady from ZUMA for inviting me on Data for Good.

Here are links to the conversation.


Data for Good Youtube Channel

Analytics Anonymous

DataOps w/ Elizabeth Press

That „quick question“ over Slack? Yeah, that’s probably not the highest value your analytics team can deliver.

In this episode I talk with Elizabeth Press (Head of Business Intelligence at Gymondo) about using DataOps to make analytics work more efficient, reliable and valuable.

Key takeaways:

  1. With DataOps, we want to move away from „quick questions“ over Slack and piles of ad-hoc requests or self-inflicted „emergencies“. It all starts with gaining an overview of our tasks and projects (for example with a Kanban board) and establishing healthy communication patterns.
  2. We can use product thinking or design thinking to understand customer needs and context. The task of the data or analytics team is then to design good solutions.
  3. It’s important to measure the quality of our work as data or analytics team. How much value are we delivering, how much are we held back by fixing broken systems?
  4. Analysts are the face of the data organization. Their strength is in understanding the data, the customer needs and context, and then telling effective stories to drive better decisions.

Production & above summary from Valentin Umbach

36. TDWI Roundtable Berlin – 12.05.2022, 19:00

In den Schlagzeilen mag es heißen, dass Daten das neue Öl sind, aber in Wahrheit sind Adhocracy und dienstlichkeit große Hindernisse für die Implementierung einer Data Strategy. Beim TDWI-Roundtable habe ich einen Impuls aus meiner Erfahrung in Startups weitergegeben.

Headlines might say that data is the new oil, but adhocracy adhocracy and servitude often obsticales to implementing a data strategy. I shared an impulse from my experience in various startups at the TDWI roundtable.

AI Guild / DataLift

DataLift #6 Attribution Modelling at Lingoda

Use case in production: ”Revenue and Cost Attribution Modelling and Spark Automation“ Presented by Elizabeth Press, Head of Business Intelligence, Lingoda GmbH Moderated by David Jenkins, Principal AI Consultant, eXXcellent solutions Lingoda’s BI team designed and implemented an end-to-end marketing analytics solution that includes multi-touch marketing attribution models with diverse weighting schemes running as Spark ETLs designed around the AWS EMR managed service, a company-wide taxonomy, as well as a data quality and model stability monitoring system to enable automated granular insights and reporting according to both channel and geographical dimensions.


Co-author of “24 Digital Innovations in Digital Communications”, chapter “The Rise of AI,” planned publishing date Summer 2019, Radboud University, BISPublishers.

Co-author of  FinTech:Accounts of Disruption from Sweden and Beyond,” chapter „Venture capital’s role in the success of the Swedish FinTech industry,” a project of the Stockholm School of Economics and The Internet Foundation in Sweden, Published March, 2018, Routledge. Named by BookAuthority as one of the Top 60 Best FinTech Books of All Time.

D3M Labs

GLG, Data strategy, Industry 4.0 market overview and strategy, and BI & AI use case coaching for Fortune 500 executives and investors.

European Venture Markets, Syndication partner

Questions to ask when considering the impact of smart manufacturing on your company

Communications Director, Quadriga Media, syndication partner, I was on the Jury at the 2019 Digital Communications Awards

Monetising your customer insight

Partners with whom D3M Labs co-ran workshops for starts, small businesses and intrapreneurs, as well as syndicated thought leadership.


Data-as-a-Service lessons from the company that was right about Trump

Creating your Data-as-a-Service customer

Turning Big Data disillusionment into opportunity with Data-as-a-Service products


Meet Elizabeth Press