Contextualizing our world with data, part 2: Customer Relationship Management (CRM). Sarah Carr is a recovering Marketer who has gone on to become a CRM systems nerd. Aside from core CRM, Sarah also works on data governance, data quality, and privacy. Looking back at her journey, Sarah talks about how CRM went from email marketing to automated omni-channel orchestration of the customer experience. Sarah also gives her insight on how data teams and stakeholders can utilize self-service and data education to drive business forward together. Moreover, she discusses how Arts degrees can be good breeding grounds for analytical minds.