Kategorie: Analytics

Posted in Analytics, Data careers, Data education, Data quality, Product analytics

Solving the experimentation dilemma and growing the New York Times- an interview with Shane Murray

Contextualizing our world with data, part 4: Journalism. Solving the speed vs. quality dilemma and growing the New York Times, also during the Trump years. Shane Murray, Field Chief Technology Officer at Monte Carlo and former Senior Vice President of data & insights at The New York Times, talks with about experimentation and growing a digital subscriber business, the New York Times. Shane talks about how to solve the experimentation speed vs. quality dilemma – and often outright conflict – between business stakeholders and data teams. Shane also talks about how the New York Times transformed itself into a digital subscription product and tech company.

Posted in Analytics, CRM & Omnichannel, Data education, Data-driven marketing

Nurturing the customer relationship with data – an interview with Sarah Carr

Contextualizing our world with data, part 2: Customer Relationship Management (CRM). Sarah Carr is a recovering Marketer who has gone on to become a CRM systems nerd. Aside from core CRM, Sarah also works on data governance, data quality, and privacy. Looking back at her journey, Sarah talks about how CRM went from email marketing to automated omni-channel orchestration of the customer experience. Sarah also gives her insight on how data teams and stakeholders can utilize self-service and data education to drive business forward together. Moreover, she discusses how Arts degrees can be good breeding grounds for analytical minds.

Posted in AI use case, Analytics, Current events, Data careers, Data Leadership, Data strategy, Data-driven marketing

Contextualizing our world with data, a D3M Labs Series

Contextualizing our world with data. A four part D3M Labs series about how communications professionals use data. Writing and other forms of communications might be art, however, technology is the means by which thoughts, news, images, etc. are conveyed, stored, measured and iterated. The impact can range from branding and connecting with customers and prospects, to reporting about world events.

Posted in Analytics, Change management, Data careers, Data education, Data Leadership

Data is about business- an interview with Tristan J Burns

The Future of the Analyst, Part 3: Data is about business, strategy and revenue generation. Tristan J Burns shares his transition from banking to being a data leader. Tristan details how he sees the role of a data leader encompassing EQ (emotional intelligence) and enabling the data team to drive strategy and data-driven decision making. The interview also includes how data leaders should be measured and which C-Suite roles they should fill.

Posted in Analytics, Data careers, Data Leadership

From analyst to CEO – an interview with Alfredo Carreras

Future of the Analyst, Part 2: Despite their geeky reputation, analysts often enjoy working cross-functionally, guiding data-driven decision making. According to a recent D3M Labs Poll, many of them have C-Suite ambitions. Alfredo talks about his journey from analytics to the C-Suite. He explains how a background in analytics is good training ground for data-driven CEOs. He also talks about what analysts need to learn to get the top job and excel.

Posted in Analytics, Data careers, Data Leadership, Insights

Elevating the analyst – an interview with João Sousa

The Future of the Analyst, Part 1: The gap between analytics and impact can be filled with business acumen and empowerment. João Sousa talks about his journey as an analytics practitioner to McKinsey and into diagnostic analytics at a vendor. Knowing the why, understanding the root cause, is the key to driving more business value with data. The root cause and how to change something is the real way to create business impact.

Posted in Analytics, Data careers, Data Leadership, Deutsch, Hiring

Die Zukunft des Analysten

In der dreiteiligen Serie, “Die Zukunft des Analysten” wird untersucht, wie sich diese wichtige Rolle weiterentwickeln wird. Wie sieht die Zukunft der sichtbarsten Rolle in der Analytik aus, die für die Bereitstellung von Erkenntnissen verantwortlich ist? Was ist die Zukunft des Analysten?

Posted in Analytics, Data careers, Data Leadership, Hiring

The future of the analyst

This week D3M Labs releases the 3 part series: „The Future of the Analyst.“ Is the role of the analyst endangered? What is the future of the most visible role in analytics, and the one responsible for delivering the insight? What is the future of the analyst?

Posted in Analytics, Data careers, Data Leadership

Data analysts are often aspiring leaders – Results from a D3M Labs poll

According to a D3M Labs poll, many data analysts who answered wanted to move into management, be it product management or people management. Behind the desired career move, was the interest to step back from the keyboard and focus on the communication and greater involvement in business and strategy.