Kategorie: AI use case

Posted in AI use case, Data-driven marketing, Product analytics

Customer Segmentation: Rules-based vs. K-Means Clustering

Customer segmentation is a means by which you group customers into an identifiable category that you can use as a basis for analysis of a specific group of customers. Customer segmentation is useful for activities such as strategic planning, campaign planning & customer targeting, product analytics, planning customer communications, customer experience management, churn prediction, upselling, cross-selling, acquisition, sales operations and more.

Posted in AI use case, Data Products

Julian and the robot- Next-gen user experience (UX) gets social

What can we learn  about robotics, artificial intelligence and how UX will evolve into the architecture of social-emotional experiences?

Posted in AI use case, Data Products, Social media listening

Data-as-a-Service lessons from the company that was right about Trump

One South African company correctly predicted both the outcome of the Brexit vote and Trump’s victory. BrandsEye delivered a Data-as-a-Service (DaaS) product, amalgamating social media analysis, geolocation data and other inputs to create impactful insight that most pollsters missed.