Kategorie: AI use case
Customer Segmentation: Rules-based vs. K-Means Clustering
Customer segmentation is a means by which you group customers into an identifiable category that you can use as a basis for analysis of a specific group of customers. Customer segmentation is useful for activities such as strategic planning, campaign planning & customer targeting, product analytics, planning customer communications, customer experience management, churn prediction, upselling, cross-selling, acquisition, sales operations and more.
Julian and the robot- Next-gen user experience (UX) gets social
What can we learn about robotics, artificial intelligence and how UX will evolve into the architecture of social-emotional experiences?
Data-as-a-Service lessons from the company that was right about Trump
One South African company correctly predicted both the outcome of the Brexit vote and Trump’s victory. BrandsEye delivered a Data-as-a-Service (DaaS) product, amalgamating social media analysis, geolocation data and other inputs to create impactful insight that most pollsters missed.