Kategorie: Business

The Future of the Analyst, Part 1: The gap between analytics and impact can be filled with business acumen and empowerment. João Sousa talks about his journey as an analytics practitioner to McKinsey and into diagnostic analytics at a vendor. Knowing the why, understanding the root cause, is the key to driving more business value with data. The root cause and how to change something is the real way to create business impact.

Mor Eini’s career started in the Israeli Defense Force in the Office of the Prime Minister and took her to the VC ecosystem in Berlin. Mor Eini from APX, which is an early stage investor, explains how she evaluates a startup’s use of data. Mor also talks about the Israeli and Berlin ecosystems. She also shares her insights as a B2B investor on how data is a tool to create, foster, accelerate innovation, but data is not the innovation.

Competitive advantages enable your business to be successful. Defensibility is what you need to keep that competitive advantage. Data Moats leverage data to create parts of your business that are hard for competitors to replicate. In an open source, fast-moving digital world, building a deep moat gives your business the margin and time to maintain competitiveness.

This article was co-authored by Elizabeth Press and Peter Schroeter Data is a top priority on almost…

Having no physical form, data is an intangible asset. Data is often a contributory asset as well, its value being realized via the ability to generate profit through, for example, insight used in decision making or algorithmic-product such as a recommendation engine. Certain methods and considerations are required when valuing data.

Matt Brady, Founder of Zuma Recruiting and I talked about Data Strategy. We will start by covering data strategy and roadmaps before discussing how to treat data, data roles and where data should sit in an organization. Data teams add the best value to their organization when they are part of a holistic company strategy discussion and work as strategic partners with the stakeholders.

Consumer Insights is a natural partner of Data Analytics. While data analysts can show you in-depth what is happening, consumer insights can illuminate the how. The partnership between Consumer Insights, Data Analytics and other Insights functions can be powerful. This article will explain the benefits and how organizations can make it work,

Monetizing customer relevancy through data-driven insights is key for any successful modern marketing campaign. Modern marketers work in a hypotheses-driven manner, using data to gain customer insight. Consumers and B2B customers have grown used to marketers understanding who they are, their behaviors, as well as when and how they want to communicate with you.

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, IoT and mobile applications, data sources and use cases for marketing and communications professionals are proliferating. Companies can collect data on customer preferences, attributes, actions and more to, for example, anticipate demand, increase customer satisfaction and loyalty, as well as proactively capitalize on acquisition, upsell and cross sell opportunities.

In Berlin habe ich mehr als ein paar Mal den Kommentar „das ist nur Business“ gehört. In New York habe ich niemals einen solchen Kommentar vernommen. Ganz im Gegensatz zu Berlin wird es in New York über Unternehmensstrategie, Marktentwicklung und Marketingstrategie eifrig diskutiert.