Strategy

Building your company’s first data competency

Is business intelligence a luxury?  Data – done right – is neither cheap nor easy. Most businesses wait until they are a certain size before investing in an in-house data competency. A greenfield assignment, the initial build-up of an inhouse data function, is an important early step in a company’s journey towards data maturity. Before the inception of an inhouse function dedicated to data, a company can be considered data immature, regardless of who uses the data or how long the company has been around.

Customer Segmentation: Rules-based vs. K-Means Clustering

Customer segmentation is a means by which you group customers into an identifiable category that you can use as a basis for analysis of a specific group of customers. Customer segmentation is useful for activities such as strategic planning, campaign planning & customer targeting, product analytics, planning customer communications, customer experience management, churn prediction, upselling, cross-selling, acquisition, sales operations and more.

Turning customer relevancy into revenue

Monetizing customer relevancy through data-driven insights is key for any successful modern marketing campaign. Modern marketers work in a hypotheses-driven manner, using data to gain customer insight. Consumers and B2B customers have grown used to marketers understanding who they are, their behaviors, as well as when and how they want to communicate with you.

Das D3M Labs Manifesto (auf Deutsch)

Die Welt braucht mehr Visionäre mit gößen Ideen. D3M Labs möchte diesen Visionären die Werkzeuge zur Verfügung stellen, die sie benötigen, um erfolgreich über die Grenzen des heutigen Normalbetriebs hinauszugehen. Fantasie gepaart mit mutigen Entscheidungen auf der Grundlage von Daten, die in großem Maßtab umgesetzt werden, können und werden Industrien, Wirtschaft und die Welt verändern. Soziale Netzwerke, die gemeinsame Wirtschaft, maschinelles Lernen und mehr haben unseren Alltag grundlegend verändert. Alle diese Innovationen wurden uns durch Vision, Einsicht, Strategie und exzellente Umsetzung nahergebracht.

The D3M Labs Manifesto (English)

The world needs more visionaries with big ideas. D3M Labs wants to avail these visionaries the tools they need to successfully go beyond the bounds of the present-day normal. Imagination coupled with brave decisions powered by analytics, executed on scale can and does transform industries, economies and the world. Social networks, the sharing economy, machine learning and more have all fundamentally changed our everyday lives. All of these innovations were brought to us by vision, insight, strategy and excellent execution.

Are you a shallow innovator? That’s ok as long as you can execute.

Successful shallow innovation creates and executes a use case for proven technology in a way that is sustainably profitable and/or beneficial to society. I created this term to help clients conceptualize the difference between value created by deep innovation, i.e. disruptive technological or scientific innovation, and those created by shallow innovation coupled with wonderful execution.

The monetisation of customer relevancy

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, IoT and mobile applications, data sources and use cases for marketing and communications professionals are proliferating. Companies can collect data on customer preferences, attributes, actions and more to, for example, anticipate demand, increase customer satisfaction and loyalty, as well as proactively capitalize on acquisition, upsell and cross sell opportunities.