Elevating the analyst – an interview with João Sousa
The Future of the Analyst, Part 1: The gap between analytics and impact can be filled with business acumen and empowerment. João Sousa talks about his journey as an analytics practitioner to McKinsey and into diagnostic analytics at a vendor. Knowing the why, understanding the root cause, is the key to driving more business value with data. The root cause and how to change something is the real way to create business impact.
Fall in love with the problem, not the data – an interview with Mor Eini
Mor Eini’s career started in the Israeli Defense Force in the Office of the Prime Minister and took her to the VC ecosystem in Berlin. Mor Eini from APX, which is an early stage investor, explains how she evaluates a startup’s use of data. Mor also talks about the Israeli and Berlin ecosystems. She also shares her insights as a B2B investor on how data is a tool to create, foster, accelerate innovation, but data is not the innovation.
Babbel Live’s data-informed success: How early stage digital products can be hypothesis driven despite little data
Babbel Live is a success story that product managers who are launching new digital products can learn from. Massive amounts of data are not necessary in order to use data to make good decisions. Starting simple and working in a data-informed way to prove or disprove hypotheses can yield positive results quickly.
Consumer Insights and Data Analytics: The ying and yang of how and what
Consumer Insights is a natural partner of Data Analytics. While data analysts can show you in-depth what is happening, consumer insights can illuminate the how. The partnership between Consumer Insights, Data Analytics and other Insights functions can be powerful. This article will explain the benefits and how organizations can make it work,
Turning customer relevancy into revenue
Monetizing customer relevancy through data-driven insights is key for any successful modern marketing campaign. Modern marketers work in a hypotheses-driven manner, using data to gain customer insight. Consumers and B2B customers have grown used to marketers understanding who they are, their behaviors, as well as when and how they want to communicate with you.