Insights

Babbel Live’s data-informed success: How early stage digital products can be hypothesis driven despite little data

Babbel Live is a success story that product managers who are launching new digital products can learn from. Massive amounts of data are not necessary in order to use data to make good decisions. Starting simple and working in a data-informed way to prove or disprove hypotheses can yield positive results quickly.

Consumer Insights and Data Analytics: The ying and yang of how and what

Consumer Insights is a natural partner of Data Analytics. While data analysts can show you in-depth what is happening, consumer insights can illuminate the how. The partnership between Consumer Insights, Data Analytics and other Insights functions can be powerful. This article will explain the benefits and how organizations can make it work,

Turning customer relevancy into revenue

Monetizing customer relevancy through data-driven insights is key for any successful modern marketing campaign. Modern marketers work in a hypotheses-driven manner, using data to gain customer insight. Consumers and B2B customers have grown used to marketers understanding who they are, their behaviors, as well as when and how they want to communicate with you.