Data Leadership

Building your company’s first data competency

Is business intelligence a luxury?  Data – done right – is neither cheap nor easy. Most businesses wait until they are a certain size before investing in an in-house data competency. A greenfield assignment, the initial build-up of an inhouse data function, is an important early step in a company’s journey towards data maturity. Before the inception of an inhouse function dedicated to data, a company can be considered data immature, regardless of who uses the data or how long the company has been around.

Operational KPIs that will let you know your Data Team is creating impact (rather fixing & firefighting)

Data teams are usually busy, but are they impactful? Just because your data team is burning through tickets does not mean that they are creating impact, especially if they are stuck fixing and firefighting. Impact can be broken down into prioritization, coverage and quality. KPIs such as the statistical re-do rate, analytical throughput rate and effective analytical throughput rate that will help you quantify the impact of your data organization. This framework, along with external validation from stakeholders, is helpful to root cause and make business cases to invest in improvements.

Topography of a social media listening project

Social media monitoring has received a huge amount of attention in the past year following the explosive popularity of social media platforms coupled with the high-profile predictions in the US presidential elections. I have worked with numerous clients who wanted to build social media listening capabilities. This is an overview of what a social media listening project entails.

Creativity and intuition in a data-driven world

A creative mind can discover the insight lurking behind data. When found, it is absolutely necessary in bringing your business forward. In my experience, too many people cut corners here and just use the data or information at hand and/or that which is familiar to them. Approaching it with the right question frames your entire analysis both in terms of strategic and tactical impact, as well as project budget. The right question will also create a clear scope for the data needed, requisite analytical processes and tools, as well as human capital.

Why should you adopt data-driven decision making?

Data-driven management improves your „soft skills“: A data-driven approach to solving problems and leading discourse enhances the tenor of your communication and teamwork, in addition to improving hard performance metrics such as revenue and margin. Data and evidence-based brainstorming can also help turn creative ideas into business transformation. Using specified metrics and analytical methods at key points in your decision processes will improve your accountability. Even if your decision turns out to be sub-optimal, you will be able to explain your actions in a logical and concise manner and understand where you need to improve.  Setting goals and measuring how your performance benefits your organization’s strategy and tactical goals will allow you to communicate your successes and your prioritized areas of improvement through evidence-based reasoning.