Competitive advantages enable your business to be successful. Defensibility is what you need to keep that competitive advantage. Data Moats leverage data to create parts of your business that are hard for competitors to replicate. In an open source, fast-moving digital world, building a deep moat gives your business the margin and time to maintain competitiveness.
Having no physical form, data is an intangible asset. Data is often a contributory asset as well, its value being realized via the ability to generate profit through, for example, insight used in decision making or algorithmic-product such as a recommendation engine. Certain methods and considerations are required when valuing data.
Data-as-a-Service (DaaS) can be described as productized data-driven insight on demand. DaaS allows business users to access the data and insights they need at the timing they desire. The data and insights can be consumed by multiple individuals simultaneously, location-independent of where the data has been sourced and managed.