Are you a shallow innovator? That’s ok as long as you can execute.

Successful shallow innovation creates and executes a use case for proven technology in a way that is sustainably profitable and/or beneficial to society. I created this term to help clients conceptualize the difference between value created by deep innovation, i.e. disruptive technological or scientific innovation, and those created by shallow innovation coupled with wonderful execution.

The monetisation of customer relevancy

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, IoT and mobile applications, data sources and use cases for marketing and communications professionals are proliferating. Companies can collect data on customer preferences, attributes, actions and more to, for example, anticipate demand, increase customer satisfaction and loyalty, as well as proactively capitalize on acquisition, upsell and cross sell opportunities.

What is Data-as-a-Service?

Data-as-a-Service (DaaS) can be described as productized data-driven insight on demand. DaaS allows business users to access the data and insights they need at the timing they desire. The data and insights can be consumed by multiple individuals simultaneously, location-independent of where the data has been sourced and managed.

Topography of a social media listening project

Social media monitoring has received a huge amount of attention in the past year following the explosive popularity of social media platforms coupled with the high-profile predictions in the US presidential elections. I have worked with numerous clients who wanted to build social media listening capabilities. This is an overview of what a social media listening project entails.

European Venture Market

Confidence in the European venture market seems to be growing, although many participants still cite best practices from the US. Corporate-Startup partnerships with the goal to „learn“ „innovation“ is in fever pitch in Berlin at the moment. A more diverse investor ecosystem – from very well known investors, to niche investors and corporate investors. Although more diverse does not extend to those who control the capital – the Berlin circle that controls the capital is still tight knit. The German government seems to slowly be realizing the urgent need for early stage financing. BAFA announced their grant for angel investors – Zuschuss für Wägniskapital.

Creativity and intuition in a data-driven world

A creative mind can discover the insight lurking behind data. When found, it is absolutely necessary in bringing your business forward. In my experience, too many people cut corners here and just use the data or information at hand and/or that which is familiar to them. Approaching it with the right question frames your entire analysis both in terms of strategic and tactical impact, as well as project budget. The right question will also create a clear scope for the data needed, requisite analytical processes and tools, as well as human capital.