Autor: Elizabeth Press

Posted in Analytics, Business, Data as an asset, Deutsch

Wie kann Analytik zu einer Umsatz generierenden Abteilung werden?

Der erste Decision Lab Round Table befasste sich mit dem Thema, wie man die Analytik zu einer Umsatz generierenden Abteilung machen kann. Wir hatten eine funktionsübergreifende Diskussion unter Beteiligung von Datenexperten und benachbarten Berufsgruppen, die in Europa und den USA arbeiten. Dieser Blog enthält die Diskussionspunkte sowie einen Kommentar von D3M Labs dazu, wie Analytik eine Geschäftsfunktion sein sollte.

Posted in Analytics, Data careers, Data education, Data quality, Product analytics

Solving the speed vs. quality experimentation dilemma and growing the New York Times- an interview with Shane Murray

Contextualizing our world with data, part 4: Journalism. Solving the speed vs. quality dilemma and growing the New York Times, also during the Trump years. Shane Murray, Field Chief Technology Officer at Monte Carlo and former Senior Vice President of data & insights at The New York Times, talks with about experimentation and growing a digital subscriber business, the New York Times. Shane talks about how to solve the experimentation speed vs. quality dilemma – and often outright conflict – between business stakeholders and data teams. Shane also talks about how the New York Times transformed itself into a digital subscription product and tech company.

Posted in Current events

On the communication front with the Ukrainian PR Army – an interview with Liuka Lobarieva

Contextualizing our world with data, part 3: Public Relations. Liuka Lobarieva, co-founder and coordinator at the Ukrainian PR Army, has been volunteering as a coordinator for Food Safety and Nuclear Safety since Russia invaded Ukraine. She is driven by her conviction that it is important to tell the truth about the war caused by Russia in the very center of Europe today. She does this while she is working as Public Relations and Communications Manager at Datuum.ai, a startup using AI to automate data pipelines. Liuka gives a unique glimpse into the virtual world of PR professionals telling Ukraine’s story and narrates her own experiences before and since the Russian invasion of Ukraine. The Ukrainian PR Army is data-driven. Liuka tells us how.

Posted in Analytics, CRM & Omnichannel, Data education, Data-driven marketing

Nurturing the customer relationship with data – an interview with Sarah Carr

Contextualizing our world with data, part 2: Customer Relationship Management (CRM). Sarah Carr is a recovering Marketer who has gone on to become a CRM systems nerd. Aside from core CRM, Sarah also works on data governance, data quality, and privacy. Looking back at her journey, Sarah talks about how CRM went from email marketing to automated omni-channel orchestration of the customer experience. Sarah also gives her insight on how data teams and stakeholders can utilize self-service and data education to drive business forward together. Moreover, she discusses how Arts degrees can be good breeding grounds for analytical minds.

Posted in AI use case, Data careers, Data science, NLP

Why creatives in advertising should embrace data science and data mining – an interview with Les Guessing

Contextualizing our world with data, part 1: Advertising. Les Guessing has a high school degree (barely) but has managed to find great success as an Emmy Winning Copywriter / Creative Director in Los Angeles (and beyond) in advertising – the marketing arm of Capitalism. Over the last 10 years, he has become hellbent on using data/Data Science/Machine Learning and aspects of Artificial Intelligence (especially NLP, Natural Language Processing) to make advertising creative more insightful, more efficient, more impactful, and funnier. He explains why creatives should work with data because. Among other reasons, the creative mindset enables them to look at data and see something from an entirely different perspective than data people.

Posted in AI use case, Analytics, Current events, Data careers, Data Leadership, Data strategy, Data-driven marketing

Contextualizing our world with data, a D3M Labs Series

Contextualizing our world with data. A four part D3M Labs series about how communications professionals use data. Writing and other forms of communications might be art, however, technology is the means by which thoughts, news, images, etc. are conveyed, stored, measured and iterated. The impact can range from branding and connecting with customers and prospects, to reporting about world events.

Posted in AI use case, Current events, Data pipelines

Launching a human understandable data pipeline in times of war – and interview with Dmytro Zhuk

Automating the ETL process using deep learning and semantic data type detection is never easy, especially in the midst of war. One year after Russia’s invasion of Ukraine, Dmytro Zhuk, founder and CTO of Datuum.ai talked to Elizabeth Press from D3M Labs about his experiences as a family man and an entrepreneur in Kharkiv. He also shares his vision and hopes for the future.

Posted in AI Strategy, Change management, Data as an asset, Data Leadership, Data product management, Data Products, Data science, Deutsch

Das Produktlebenszyklusmanagement im Zeitalter der intelligenten Geräte – ein Interview mit Eric JoAchim Liese

Wie managt man ein Data Science Produkt, Teil 2: Da die Geräte immer intelligenter werden, muss sich das Produktlebenszyklusmanagement weiterentwickeln, um die Daten als langfristigen Wert und Teil der Kundenbeziehung zu betrachten. Eric Joachim Liese spricht über Edge Computing und Geräteautonomie als Voraussetzung für ein gutes Kundenerlebnis. Er erklärt auch, wie traditionelle Hardware-Hersteller ihre Betriebsabläufe weiterentwickeln und Fachkräfte einstellen können, um diesen Weg erfolgreich zu beschreiten

Posted in AI Strategy, Change management, Data as an asset, Data Leadership, Data product management, Data Products, Data science

Product lifecycle management in the era of smart devices – an Interview with Eric JoAchim Liese

How to Manage the Data Science Product, Part 2: As devices get smart, product lifecycle management for hardware needs to evolve to encompass the view of data as a long-term asset and as an active, even pro-active part of the customer relationship. Eric JoAchim Liese talks about edge computing and device autonomy as being requisite to providing a good customer experience. He also explains how traditional hardware manufacturers can evolve their operations and hire in expertise to successfully navigate the journey.

Posted in Data governance, Data Leadership, Data Products, DataOps, Deutsch, Technical debt

Data Mesh – Wie man verhindert, dass es sich in ein geldverschlingendes Chaos verwandelt – ein Podcast

Data Mesh ist eine analytische Datenarchitektur und ein Betriebsmodell, bei dem Daten wie ein Produkt behandelt werden und den Teams gehören, die sie produzieren, d. h. den Geschäftsbereichen. Wie können sich Unternehmen auf den Weg zu Data Mesh machen, ohne ihre Budgets zu sprengen und letztlich einen großen, unübersichtlichen und teuren Datensumpf zu schaffen? Höre dir den Podcast an. Lese den Blog.